A shared service delivering Environmental Health, Licensing and Trading Standards across Bracknell Forest Council and West Berkshire Council

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18th December 2020 - Looking for a new puppy? Do your research

Looking for a New Puppy? 

The COVID pandemic and resulting lockdowns have seen an increase in the price of a new puppy, with some puppy breeds selling for over £3000. This in turn has led to an increase in unscrupulous puppy farms popping up to meet the demand, and illegal puppy imports.
We’re urging everyone who’s looking for a new dog to follow some simple guidelines when purchasing.
  • Always see puppy and their mum together at their home and make sure to visit more than once, even if it is via video call due to coronavirus restrictions.
  • Research the breeder. Are they licensed? Licensed breeder will be happy to show you a copy of their license issued from their local authority. See details of Lucy’s Law with details below.
  • Never pay a deposit up-front without seeing the puppy in person.
  • Ask lots of questions and make sure you see all vital paperwork, such as a puppy contract - which gives lots of information about their parents, breed, health, diet, the puppy's experiences and more. Reputable breeders will be asking you lots of questions too. They will want to make sure their puppy is going to a good, safe home.
  • Consider a rescue dog. There are many, many dog rescue centres across the UK with thousands of rescue dogs looking for a home. All dogs will have had a health check and as much background information as possible will be provided by the rescue centre.
Puppies bred on puppy farms are much more likely to have serious, often fatal, health issues as well as social and behavioral problems.
For further details and advice when choosing a puppy take a look at the RSPCA advice below:
For more details on Licensing of Puppy Breeders and Lucy’s Law see link below:
West Berkshire